In the for-profit sector, there are three basic ways to price a product: The cost plus profit margin method; benchmarking...

Lee Iacocca did it. Dieter Zetsche of Daimler Chrysler tried it. Now Ed Whitacre, General Motors' new chairman, has become...

Corporations engaged in recession-driven cost-cutting are trimming or eliminating corporate responsibility initiatives. Though corporate survival is key and consumer skepticism...

Serena Williams berates a line judge for a questionable call; Kanye West hijacks Taylor Swift's acceptance speech; Joe Wilson accuses...

In a recession, marketers and institutions with strong brands may be tempted to license their names and trademarks. But while...

Today, let us celebrate the end of an unjustifiable drain on the US taxpayer: the Cash for Clunkers (C4C) program....

Older Internet users may remember the battles over the commercialization of the web in the early 1990s, when the first...

Countless books advise how to build your personal brand. Michael Jackson was so unique that he cannot realistically serve as...

Recession-challenged consumers are buying less, looking for deals, or switching to different brands, product categories, or stores. Some are even...

Governments are prolific marketers. The armed forces advertise to recruit volunteers. Health agencies advise us to buckle up and quit...

Recent news coverage of the cosmetic name change from AIG to AIU at the failed company's New York headquarters reminds...

A recent Economist magazine includes a special report on entrepreneurship which recites the customary litany of reasons why America spawns...

Congratulations. Your business is surviving the recession. You made the necessary adjustments, weeded out under-performing distributors, shed unprofitable or unreliable...

Some good news for marketing heads: Chief Marketing Officers (CMOs) are holding on to their jobs longer. Spencer Stuart's annual...

Starbucks' launch of Via shows great commercial courage. And commercial courage is what consumers need in the face of this...