Twitter Plans Aggressive Pitch to Calm Advertisers Amid Musk Deal
- Advertisers anxious about Musk’s plans for content moderation
- Twitter to make aggressive pitch at digital media-buying event
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Twitter Inc. is planning an aggressive pitch to advertisers during a media buying event this week, attempting to assuage fears over how much the service will change if Elon Musk’s $44 billion takeover is finalized.
The network’s pitch at the IAB Digital NewFronts, the annual event for digital companies to sell ad space to marketers, will be a “spectacle,” according to a person familiar with the matter, who declined to be named because the details aren’t public.