Consumer
The End of the Lunch Bowl Era
Diners have bowl fatigue, with some deriding them as ‘slop.’ Even Chipotle’s founder has moved on by starting a sandwich chain.
Americans are increasingly over the “slop bowl.”
Chipotle, Sweetgreen and Cava — once stars of the restaurant industry — are struggling as diners tire of all those pick-your-own ingredients piled atop rice or greens. Instead, lunchgoers are choosing offerings with more texture, like sandwiches and tacos, that fill them up and often cost less.