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A $2 Million Rocket

Bugatti’s Grand Sport is the costliest car in production -- and one of the fastest.

By Jason H. Harper
Bloomberg Markets, November 2009


You’re refueling Bugatti’s new convertible at a gas station in the Hamptons and the gawkers gather. One asks The Question: “How much is this car, anyway?”

Sliding back into the soft, leather driver’s seat, you fire up the 1,001-horsepower engine and answer casually: “Two million, give or take.” Then you whisk away in a roar of turbo power that drowns out the sound of dropping jaws.

You may want to practice in front of a mirror.

At 1.4 million euros, or $2 million, the Bugatti Veyron Grand Sport is the world’s most expensive car in production. It’s the convertible version of the Veyron 16.4, the coupe released in 2006 after the Bugatti marque was resurrected by Volkswagen AG. With a top speed of 253 miles (407 kilometers) per hour, the Grand Sport is also one of the world’s fastest cars.

What ostensibly makes the Veyron worth $2 million is the cost of engineering and the NASA-grade materials that keep the weight down. It also needs special components, from a windshield that can sustain a bird strike to tires that won’t turn into sludge from extreme heat.

The all-wheel-drive Grand Sport is powered by a 16-cylinder engine that’ll fire you forward with 922 pound-feet (1,250 newton-meters) of face-deforming torque. I have never, ever experienced acceleration like this. Sixty miles per hour flashes by in 2.5 seconds; 125 mph, in just over 7. It goes faster and faster -- until you run out of courage.

Jason H. Harper writes about autos for Bloomberg News in New York.jason@jasonhharper.com




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