Cars
Pininfarina, Famed Designer of Ferraris, Is Building Its Own Car
The $2 million PF0 will go from zero to 60 in less than 2 seconds.
The history of the auto industry is littered with bold beginnings that never quite lived up to their ambitions. DeLorean, Fisker, Aptera, Coda, Li-Ion, Spyker—all failures.
Pininfarina SpA, the Italian design house founded in 1930 by Battista “Pinin” Farina, has an edge that those also-rans did not: producing cars for almost 90 years. It made its name as a coachbuilder for Rolls-Royce, Lancia, and Alfa Romeo, among others, but earned preeminence in the 1940s with the Cisitalia 202. In 1951 the coupe, esteemed for its elegant hood and roofline, was the first car immortalized at New York’s Museum of Modern Art.