Eight Sleep, Known For High-Tech Bedding, Expanding to China Ahead of Eventual IPO
New $2,849 system uses AI to monitor heart rate and breathing patterns
Eight Sleep’s Pod 5 system.
Source: Eight Sleep
Eight Sleep Inc., a startup known for its high-tech, temperature-controlled mattress covers and systems, released an expanded suite of products on Wednesday and said it’s preparing to enter China and Singapore, as it plans for an eventual public listing.
Revenue has grown 10-fold since 2020, the company said, without disclosing annual figures. The brand now has “hundreds of thousands” of customers and has to date sold half a billion dollars worth of the products, called Pods, Chief Executive Officer Matteo Franceschetti said in an interview. About 20% of revenue comes from repeat purchases, he added, including people who’ve decided to outfit multiple bedrooms in their home. Word-of-mouth recommendations are also a strong driver of growth, Franceschetti said.