Cheap Weight-Loss Drugs Are Great — When They're Legal

Telehealth company Hims & Hers Health Inc. has an audacious proposal for American consumers. “The rich have health care that comes to them,” says one of the company’s ads, a dizzying montage of pills, potions and cosmetic procedures that keep the uberwealthy taut and tanned. “They get the best of everything. So why don’t you?”

The pitch appears to be working. Hims’ subscribers have more than doubled to 2.5 million in four years. It’s also hard to disagree with the premise. Hims offers a degree of access and affordability that the US health-care system often lacks. The question bedeviling policymakers is whether its business model should be legal.